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Small Business Want to increase your Sales & Profits, and pay
only 10% cash sales commission for the increased
sales? OBM can do just that, and we guarantee
it!
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Have you gotten so big that you forgot how you
got there? Have you forgot how it felt, and the
rewards from “thinking outside the box?” We are
here to return you to those wonderful days of
yesterday.
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Fortunate indeed are the favored few
Professionals with full appointment calendars,
and no appointments, no money. OBM can bring you
additional appointments and additional money.
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The
Media & Advertising Industries all deal in a
potential but vanishing asset. OBM can turn some
of these vanishing assets into real assets and
you pay only 10% sales commission.
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History of Credit Cards
The following is a brief history of the credit card
industry from birth to present. Various references
were used in compiling this information.
Charge cards can be dated back to the early 1900s.
In 1914, what seems purely as a customer service
goodwill gesture, Western Union gave some of their
prominent (preferred) customers a metal card to be
used in deferring payments interest free on services
used. One source said this card became known as
“Metal Money.”
As time progressed so did the charge card. Up till
the start of WW II, department stores, communication
companies, travel and delivery companies, and oil
companies had extended this service to their
preferred customers. These company based charge
cards were limited by their use exclusively through
the issuing company. These companies issued the
cards, processed the transactions, and collected the
debts from the customer.
In WW II, the use of credit and charge cards was
prohibited.
After WW II, credit cards became more accessible to
the general public After seeing trends indicating
increased travel and spending among those who held
charge cards, banks became interested in credit
cards, after all they were in the business of
lending money, and they saw the profit potential
behind attaching interest to the cards.
When banks first got into the credit card business,
they were only issuing cards to local consumers. In
1951, the Franklin National Bank in New York, issued
the “Charge It” card. Which allowed consumers to
make charges at local retail establishments. This
charge card system worked much like credit card
systems work today. The consumer made a purchase
using the card; the retailer obtained authorization
from the bank, and closed the sale. The bank would
reimburse the retailer and collect the debt from the
consumer at a later date. Other banks across the
nation were impressed with the success of this
process that within several years after the “Charge
It” card they offered their customers similar
services for making purchases at local retail
establishments.
In the 1950s, Businessman Frank McNamara was dining
in New York at his favorite restaurant, and reaching
for his wallet realized he had left it in another
suit. He frequented this restaurant, and was known
by the owner and asked if he could just sign his
business card, and mail the money back. As he was
writing the check, he thought, wouldn’t it be nice
if he could just go to different restaurants and
sign for the meal, and mail a check to one place to
pay for them all. He talked with his attorney, and
they started the “Diners Club Charge Card.” Most
people have never heard of it, but it is still in
business today, and is owned by CitiBank.
The first “revolving-credit” card was issued in the
State of California by the Bank of America. The
card, BankAmericard, (now Visa) was marketed all
across the state. This card set another milestone in
the development of the credit card industry. The
BankAmericard was the first card to give cardholders
payment options. Payment options like today’s cards,
let consumers pay the debt in whole or they could
make monthly minimum payments while the banks
charged interest on the remaining balances.
By the 1960s, bank card associations begun to
emerge. In 1965, Bank of America issued licensing
agreements to other banks both large and small
across the nation. These licensing agreements
allowed other banks to issue BankAmericard and to
interchange transactions through issuing banks.
By 1969, most independent bank charge cards had been
converted over to either the BankAmericard or Master
Charge cards (now MasterCard).
Eventually, charge card issuing and processing
became too large of a task for the banking industry
to handle. That is what lead to the emergence of
credit card associations.
The next major changes in the credit card industry
involved streamlining transaction processing and
reducing credit card fraud. In the early 1970s,
electronic authorizations allowed the retail
establishment to get approval for credit card
transactions 24 hours per day.
By the mid 1970s, the credit card industry started
exploring international waters, but had some
difficulty because of the name association;
“America” in BankAmericard, for instance. This lead
to the renaming of BankAmericard to Visa and Master
Charge followed suit by changing its name to Master
Card.
By 1979, electronic processing was improving.
Electronic dial up terminals and magnetic strips on
the back of credit cards allowed retailers to swipe
the customer’s credit card through the dial up
terminal, which accessed issuing bank card holder
information. This process gave authorizations and
processed settlement agreements in a matter of 1-2
minutes. An added benefit was paper reduction.
The early 1980s, gave birth to the first Automatic
Teller Machines (ATMs), which allowed consumers
access to cash, and to make deposits, 24 hours a day
across our nation and in other countries as well.
Credit card holders could access cash in different
currencies.
Since its existence, Visa has been a leader in
credit card innovation. Because of this they have
emerged as the world’s leading credit card
association with over 1-billion cards being issued,
and carrying over 50% of all credit card
transactions conducted world wide.
“Visa (International) is a “not for profit”
organization comprised of over 40,000 member Banks
and MasterCard is a for “Profit” company who issues
credit cards and sets and maintain rules for credit
card acceptance and processing. They are both run by
board members who are mostly high-level executives
from their member banks and industry heavy hitters.”
There are five leaders in the credit card industry:
Visa International, MasterCard, American Express,
Discover and Diner’s Club. There are others trying
to penetrate the industry like check processing
companies, Euro Card, JCB and ATM companies but
credit cards still account for over 90% of all
e-commerce transactions.
Home
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OBM
is an alternative, an opportunity to utilize
what we have to work with to make a better world
for everyone. The use of OBM can make everyone’s
life better.
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Accommodations & Travel Industry A
room not booked tonight will never be booked, an
airplane takes off with vacant seats, those
potential assets have vanished. Want to turn
some of these vanishing assets into real assets?
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Looking
for a way to become Wealthy with no investment?
Then become an OBM Broker, work for yourself,
guarantee Business Owners and Professionals
additional sales, and you will.
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If
you are not running at 100% capacity, swamped
with back orders, or if you have overstock you
need OBM . If you want to pay only 10% cash
sales commission for this, you need OBM.
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